Marketing refers to the process of identification, anticipation and covering the process of customer needs and satisfaction.  It takes creating, promoting and distributing essential goods and services into consideration. The main aim of marketing is to build and maintain a healthy and strong relationship of business with all customers. This helps in the generation of …

Analyse challenges and decode them with data-driven marketing. Read More »

Social commerce refers to a business model which focuses on combining social media with e-commerce. It helps in enabling transactions and social interactions between businesses and customers. This includes selling goods and services by the means of social media platforms like Instagram, Facebook, Twitter, Pinterest, WhatsApp and others. Social media features such as likes, views, …

Social Commerce: Your Ticket to Sustainable Business Growth Read More »

What if I say that you are incurring a loss of hundreds of dollars a day, a week or a month? You won’t believe me but the same is happening if you, being a businessman, aren’t using Facebook pixel for marketing your products or services. This might sound ridiculous but Facebook Pixel has a capability …

Facebook Pixel- Helping marketers grow Read More »

“Social Media”, whenever this word is heard by anyone, the fastest thing that comes to our mind is Facebook, Instagram or maybe Twitter. We use these sites or applications daily in our day to day life. People spend most of the time swiping for new feeds or watching their friend’s story. Youths with 1.6 billion …

Best tools for social media marketing Read More »

Marketing has been defined again and again with the passage of time. Different techniques and terminologies have been made or discovered according to the needs of the marketers. The increasing use of the internet and technologies has helped the marketers to enlarge their group of activity to a larger and broader market. In this process, …

Importance of Influencer Marketing Read More »

The phrase “Web Hosting” refers to a service that can help an individual, firm or an organization to have an online presence by means of posting a website or a webpage on the internet. It means to maintain the website so that people around the internet would be able to see it just from a …

The Best Web-Hosting for Word press Read More »

We all commonly use the word “Brand”, which we associate with big companies having famous and trusted products. Just by hearing the name, we draw a picture of the company/product and decide its image whether it is positive or negative. Every one of us uses the internet for a number of things. We spend much …

Building a personal brand in the age of digital Read More »

With the advancement of technology, people have become more dependent on the internet. One cannot imagine their life without the internet. We use the internet even for small and basic daily routine works. From ordering food to clothes, booking a cab or flight tickets, everything has gone online. With the increasing numbers of global internet …

Scope of Digital Marketing in India and career opportunities in 2024 Read More »