Building a personal brand in the age of digital

We all commonly use the word “Brand”, which we associate with big companies having famous and trusted products. Just by hearing the name, we draw a picture of the company/product and decide its image whether it is positive or negative. Every one of us uses the internet for a number of things. We spend much of our time scrolling the pages of our social media handles. We learn many new terminologies and use them later on. But very few of us know that apart from those companies/products, we ourselves also are a brand.

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Marc Ecko, the founder and CEO of Marc Ecko enterprises says, “You too are a brand. Whether you know it or not, whether you like it or not.”

The things we do on the web are there forever. Each action of us is a step forward for shaping our image as a brand to others. It doesn’t matter whether you are a salesperson of a company or the CEO of another, the way you present yourself defines how people will see you. Personal brand wholly depends on how you look, how you speak and how you react. It is the mixture of who you actually are and how well you present yourself to the audience online. 

So the question here is whether personal branding is important or not? If yes, then how can we develop a personal brand in the age of digital? Earlier when there was no such thing called the internet, people were only recognized by their personal cards, else if they were highlighted in the media more often. But now each action done by you can be a viral meme sensation for the social media. So it is important how you present yourself on the web.

Now only this, having a good personal brand can be of huge benefit for your business. As Jeff Bezos, the CEO and Founder of Amazon.com says, “Branding is what people say about you when you are not in the room.” Your good personal brand and best business services can be a deadly combination for your business to grow at a rapid speed. The customer will trust your product because it is yours. 

But in the digital age, it has become a challenge for people to build a good personal brand because actions now spread like fire all over the internet. But as every coin has two sides, the digital age has also increased the chance of achieving a better personal brand. Some important points to remember while building a personal brand are as follows:

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1. Present the real you

The audiences like real people. They don’t believe in fake appraisals. So it is very much important that the way you present yourself on the internet shows your real side. It should tell who you really are and what you really care for. The more real you are to your audience; the more they feel connected with you. This increases your probability of developing a better personal brand.

2. Think out of the box

Everyone presents themselves on the internet, but the audience is attracted towards those who have some uniqueness. Something that fascinates them, makes you different from others. The world is full of like-minded people but it is very hard to stand out of the crowd and make sure that others support you.

3. Know your audience

The first and foremost thing is to know the aspirations of your audience. You should be able to identify what way the audience likes you. It may be a bold businessman or a sensitive writer, but the thing which is important is that you should be able to deliver the right idea to your audience.