Only a few years back, buying a property was meant for the rich. They could only afford the sky touching prices of the properties. In fact, many people didn’t buy properties as it was a very long and tedious process. An end number of documents had to be signed, all placed in a correct order. In order to buy a property, they first had to search for a broker who could get the property at a decent price.
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But with the passage of time, people have switched to digital platforms in order to search properties with their filters. They prefer selecting properties virtually before visiting the same place. According to surveys, 92% of home buyers search online to find their dream home. Additionally, 82% of real estate market investors trust online agents as a reliable source of information, and 42% have resorted to the Internet as their first search medium.
Is the Indian market worth capturing?
The Indian digital market is amongst the world’s most active markets. The Indian population uses the internet through phones as well as laptops and tablets. Even the 240 million Indian users of Facebook access the platform using their phones.
Currently, there are 450 million active internet users in India alone, and going by data this will rise to 635.8 million by 2021. This gives the real estate developers both an advantage and a challenge to cover this market. Some new and innovative ideas must be generated to engage such a huge audience digitally. If the marketers are able to cover this market, their development and growth rate will surely multiply numerous times.
How can customers be engaged?
With the increasing number of Indian users digitally, the stage for the real estate developers has grown very wide. The customers want that the service providers understand their needs and give their services according to the customer’s priorities. They want the service providers to gain interest in providing quality and effective services rather than thinking them a mere source of income. Some tactics can be used which are as follows:
- Creating mobile platform
As most of the population serve online using mobile, the developers must create a digital network specialized for mobile.
- Using regional languages
There must be an option to communicate using the regional language as everyone can’t speak the same language either its Hindi or English.
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- A better customer care services
The developers must provide the customers with efficient customer services so as to report their complaint and help them with their queries.
The scope of digital advertising is very wide but the proper techniques must be used so as to engage better and potential audiences.
Stay tuned for my next post in which I will be telling you all the best tools for social media marketing.