At Digital Sparrow, we’re immensely proud to mark our 3-year partnership with Contract Ace, a leading provider of open and customizable e procurement platforms designed for construction and engineering companies (contractace.com).
This milestone reflects more than just numbers—it reflects trust, growth, and shared success in transforming Contract Ace’s brand and business through smart digital marketing.
1. The Starting Line: Where Contract Ace Began
In early 2022, Contract Ace came to us with definite objectives:
- ⚠️ Limited digital brand visibility
- ⚠️ Low volume of leads and a meager number of qualified inquiries
- ⚠️ No contemporary or ongoing content strategy or social presence
- ⚠️ A high-tech platform that had more complex messaging to achieve from prospective buyers
They had a great product but no story and marketing approach to resonate with buyers in construction, procurement, and engineering. That’s when Digital Sparrow entered the scene.
2. Year One (2022): Building a Strong Foundation
🔍 a) Brand Messaging & Positioning
We started by defining Contract Ace’s fundamental value: a feature-rich, easy-to-use e-procurement solution. We repositioned their messaging:
- “Empower your procurement team”
- “Flexible platform built for engineering companies”
- “Control and customization—without complexity”
This fresh messaging was woven throughout their website, LinkedIn, and email campaigns.
📱 b) Website Refresh & SEO
Contract Ace’s website was refreshed for clarity, speed, and engagement. We:
- Created clean service pages (“Solutions for Construction”, “e Tender Integration”, “Contract Management”)
- Migrated to technical SEO: accelerated load speeds, mobile-responsive layouts
- Deployed a Resource Center featuring blogs, whitepapers, and case studies on procurement best practices
In six months:
- Organic web traffic increased by 230%
- They were achieving first-page search rankings for important terms such as “construction e procurement platform”
✍️ c) Content Strategy
We introduced weekly learning content:
- “5 Steps to Digitize Your Procurement”
- “Customizing Workflows on Contract Ace: A Guide”
This established them as procurement technology thought leaders.
3. Year Two (2023): Scaling Momentum
The second year was one of expansion—both in visibility and leads.
💥 a) Targeted Digital Ad Campaigns
We introduced:
- Google Ads targeting procurement managers looking for platforms
- LinkedIn Ads to decision-makers in construction & engineering
Our tactic was high-intent messaging such as:
- “Try Contract Ace’s free demo today”
- “See procurement platform ROI in 30 days”
Results:
- A 5× boost in monthly demo requests
- Cost per lead dropped by 40%
🧩 b) Email Lead Nurturing
We created targeted email sequences:
- New demo leads received a 3 email intro series
- Warm leads received procurement success stories and platform walkthroughs
- Invites for webinars and live training sessions were sent to engaged leads
- Email conversions increased 50% year-over-year.
🎥 c) Webinars & Case Studies
We created:
- A webinar, “Boost Procurement Efficiency with Custom Workflows”
- Case studies highlighting customers saving 25% on procurement expense
This content generated quality engagement and grew decision-maker trust.
4. Year Three (2024–2025): Brand Leadership & Community Impact
In year three, we positioned Contract Ace as a market leader and trusted partner in procurement innovation.
🏆 a) Thought Leadership & PR
Using expert-led interviews, unique data reports, and guest columns, we positioned:
- Leadership at the company on procurement panels
- Construction-tech magazines publishing articles
- Press coverage of procurement innovations
- Organic social chatter increased by 3×, enhancing brand authority.
📣 b) Community & Partnerships
We created:
- A user community on LinkedIn for sharing tips and product updates
- ERP & accounting software co-marketing partnerships
These partnerships resulted in co-webinars and increased referral networks.
🔄 c) Launching the Platform
When Contract Ace rolled out their new feature—supplier onboarding workflows we backed it up with:
- Product videos and blog demos
- Landing pages and email invitations to current customers
The launch resulted in a 40% increase in usage from current clients within the first month.
These enhancements meant double-digit year-over-year revenue growth for Contract Ace—reinforcing their reputation as a reliable e procurement supplier in their market.
6. What Made Our Partnership Work
Here’s what drove our success together:
- Strong Vision & Data: We constantly tracked actual metrics—traffic, demos, conversion rates.
- Aligned Goals: Each piece of content or campaign had a business goal.
- Shared Accountability: Regular reviews of strategy kept us relevant and agile.
- Real-World Value: Content that addresses procurement pain, not merely promoting a platform.
- Credibility Over Hype: We leveraged testimonials, case studies, and live events to establish credibility.
7. The Road Ahead: Building Even Higher
Moving into year four:
- We will incorporate AI-driven procurement analysis to the mix of content.
- We’ll introduce sophisticated customer education series to fuel product adoption.
- We’ll increase visibility in new geographic markets via region-specific campaigns.
Our previous work with Contract Ace establishes our trust in even greater successes to come.
✅ In Summary
Within three years, Digital Sparrow has assisted Contract Ace:
- Evolve their messaging and brand identity
- Accumulate remarkable organic growth
- Develop high-quality demo leads
- Establish a robust thought leadership position
- Drive features with instant user adoption
- Expand their business and establish their place within the e procurement industry
This journey is a testament to what can be achieved if vision is combined with strategy, and hype with tangible results.
Want to Replicate This Success?
If you’re a B2B or SaaS business wanting to:
- Build digital presence
- Creation of content that converts
- Attract high-quality leads
- Launch new features with velocity
…then let’s discuss.
🌐 Visit digitalsparrow.in
📧 Email contact@digitalsparrow.in
📞 Call +91 XXXXXXXXXX
Digital Sparrow where success is planned, executed, and celebrated. Let us help write your own 3-year success story.